Former Director-General for the National Lottery Authority, NLA, Samuel Awuku has categorically denied allegations that awards he received were purchased through sponsorships, labeling the claim a “falsehood” and explaining the long-term marketing strategy behind the NLA’s event participation.
“It is a falsehood to state that because the NLA is a sponsor, the awards are bought,” Awuku stated. He provided a key detail to support his denial: “The NLA has consistently been a sponsor of the Ghana CEO’s Summit from 2022 through to 2025… there were no awards received, for instance, in 2022 and 2025. The NLA also never picked up awards at the Ghana Club 100 Awards.”
He explained that the NLA sponsored events like the EMY Awards and Ghana CEO Summit because they were “key events on the Marketing Department’s calendar to attract new clients and appeal to corporate giants and top brands.” He stated that he personally turned down many award nominations “as a matter of principle.” Any awards received, he insisted, were in recognition of the “collective effort and achievements of my management and staff” in revitalizing the NLA.
